Supporting Italy’s ultra-broadband ambitions

Supporting Italy’s ultra-broadband ambitions

SEPTEMBER 2017

Prysmian is increasing its efforts to help Italy enhance its telecom network by providing high-quality fibre to build the country’s ultra-broadband network. The Group and Telecom Italia signed three new agreements concerning the supply of optical cables and connectivity. Prysmian’s cables will be used by the telecoms operator for the development of its projects included in the Digital Plan for ultra-broadband.

The new generation fibre optic network is indeed a key focus for Telecom Italia and its development constitutes a strategic commitment for the company. By the end of 2019, Telecom Italia plans to have increased Italy's coverage with new generation networks reaching over 99% of the population with the LTE mobile network (4G) and 95% of the population with optic fibre.

The contracts are worth in excess of €33 million, of which €28.5 million is allocated to the supply of cables and the remainder for the sale of other components from the innovative ODF Flex product family.

Prysmian Group offers Telecom Italia the highest-quality and most innovative technical solutions available, to ensure the fastest and most reliable connections. All of the optical fibres used to create the cables will be produced in the Group’s Battipaglia Centre of Excellence, in Southern Italy, where 9 million km of optical fibre are produced every year. Prysmian is the sole fibre producer in Italy, where it maintains leadership in this high-end technology segment.

“Technology, innovation and in-depth knowledge of local communities,
along with our international experience,
allow us to manufacture the only fibre that is produced in Italy”

Carlo Scarlata

Chief Commercial Officer at Prysmian Cavi e Sistemi Italia

 

A strong commitment to Italy’s connectivity

 

As the only fibre producer in Italy, Prysmian is since longtime deeply involved in the development of the country’s broadband. Prysmian Group is contributing to the digitalization of Italy, through a fixed-line optical network with the highest technical performance, capable of satisfying the growing needs of Italian customers.

A commitment that became more intense three years ago, when the company launched the campaign ‘Italy shows its true fibre’, to promote the unique expertise that the company can offer in support of the project to build an ultra-broadband infrastructure in the country.

As a new pillar of this campaign, which is still underway, last month the Group launched the new website www.fibramadeinitaly.it, featuring a new design and content created in a restyling project carried out in line with the Group’s more extensive digital transformation strategy.

“The new site represents an important stage of our Digital Transformation process,” confirmed Philippe Vanhille, Senior Vice President Business Telecom of Prysmian Group. “It is also an opportunity to tell, from a new and different point of view, the story of what we have been doing passionately for many years in the telecommunication and optical fibre fields, further emphasizing that Italy has all the expertise and production capacity to develop broadband telecommunications network projects.”